The Highlands Craft Store makes and sells bowls and mugs that are hand-made by local artisans, at their craft store and through their website. Since making these items requires a special type of clay and a large amount of individual man-hours, for planning purposes the company would like to forecast future demand, specifically through their website, which has increasingly become the primary source of their sales. Following is the company’s website demand (in items sold) for the past 36 months.

Develop a linear trend forecast model, an exponentially smoothed model (a = 0.20) and a 5-month moving average forecast model and indicate which one seems best to forecast websitedemand.

  • CreatedApril 10, 2014
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