The idea is that the most successful companies no longer invent new products and services on their own. They create them along with their customers, and they do it in a way that produces a unique experience for each customer. The important corollary is that no company owns enough resources—or can possibly own enough—to furnish unique experiences for each customer, so companies must organize a constantly shifting global web of suppliers and partners to do the job.
a. Describe this method of organizing and coordinating production: Does it use a command system or incentive system?
b. How does this method of organizing and coordinating production help firms achieve lower costs?