Question

The marketing department has been considering ways to increase the number of new subscriptions to the 3- For-All cable/ phone/ Internet service.
1. Does your household subscribe to telephone service from Ashland?
(1) Yes
(2) No
2. Does your household subscribe to Internet service from Ashland?
(1) Yes
(2) No
3. What type of cable television service do you have?
(1) Basic
(2) Enhanced
(If Basic, skip to question 5.)
4. How often do you watch the cable television stations that are only available with enhanced service?
(1) Every day
(2) Most days
(3) Occasionally or never
5. How often do you watch premium or on-demand ser-vices that require an extra fee?
(1) Almost every day
(2) Several times a week
(3) Rarely
(4) Never
6. Which method did you use to obtain your current AMS subscription?
(1) AMS toll- free phone number
(2) AMS website
(3) Direct mail reply card
(4) Good Tunes & More promotion
(5) Other
7. Would you consider subscribing to the 3- For- All cable/ phone/ Internet service for a trial period if a discount were offered?
(1) Yes
(2) No
(If no, skip to question 9.)
8. If purchased separately, cable, Internet, and phone ser-vices would currently cost $ 24.99 per week. How much would you be willing to pay per week for the 3- For- All cable/ phone/ Internet service?
9. Does your household use another provider of telephone service?
(1) Yes
(2) No
10. AMS may distribute Ashland Gold Cards that would provide discounts at selected Ashland- area restaurants for subscribers who agree to a two- year subscription contract to the 3- For- All service. Would being eligible to receive a Gold Card cause you to agree to the two-year term?
(1) Yes
(2) No


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  • CreatedJuly 16, 2015
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