The marketing manager for Disney Cruise Lines wants to know what demographic trends will affect the Cruise Line business over the next five years. What kind of research is needed to address this question? Go out and conduct some secondary research and try to you identify 2-3 important demographic trends that might affect the Cruise line business?
Answer to relevant QuestionsThe market research director for John Deere has just received a call from the Marketing Manager from the company’s lawn tractor division. The manager wants to know how the new advertising campaign is being received by ...What are the long-term consequences for Dole’s decision not to focus primarily on taste? What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan? Which ones do you think were most important and why? Assess the financial, value, and service criteria that a buying center at the U.S. DOD may consider when making purchases for both equipment (like the B-2 Stealth Bomber) and services (such as fuel transportation or food ...Even with all of Marriott’s brands they still do not have any hotel properties in the truly “budget” category of lodging. That’s a category occupied by properties such as Days Inn and Budgetel. Why do you think ...
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