The Maximum Amount is a company that specializes in making fashionable clothes in large sizes for large

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The Maximum Amount is a company that specializes in making fashionable clothes in large sizes for large people. Among its customers are Sinbad and Shaquille O’Neal. A survey was performed for the Maximum Amount, and a regression analysis was run on some of the data. Of interest in this analysis was the possible relationship self-esteem (dependent variable) and number of Maximum Amount articles purchased last year (independent variable). Self-esteem was measured on a 7-point scale where 1 signifies very low and 7 indicates very high self-esteem. Following are some items that have been taken from the output.
Pearson product moment correlation = +.63
Intercept = 3.5
Slope = +0.2
All statistical tests are significant at the .01 level or less. What is the correct interpretation of these findings?
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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