Question: The Maximum Company has invented an extra strength instant coffee brand

The Maximum Company has invented an extra-strength instant coffee brand to be called “Max-Caff,” and positioned to be stronger tasting than any competing brands. Design a taste-test experiment that compares Max-Caff to the two leading instant coffee brands to determine which brand consumers consider to taste the strongest. Identify and diagram your experiment. Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.

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  • CreatedAugust 06, 2015
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