The measures of central tendency discussed in this chapter are designed to reveal information about the center

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The measures of central tendency discussed in this chapter are designed to reveal information about the center of a distribution of values. Measures of dispersion provide information about the spread of all the values in a distribution around the center values. Assume you were conducting an opinion poll on voters’ approval ratings of the job performance of the mayor of the city where you live. Do you think the mayor would be more interested in the central tendency or the dispersion measures associated with the responses to your poll? Why?
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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