The most common type of contractual vertical marketing system is the franchise organization. Visit the International Franchise

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The most common type of contractual vertical marketing system is the franchise organization. Visit the International Franchise Association at www.franchise.org/ and find a franchise that interests you. Write a report describing the franchise. Identify what type of franchise it represents and research the market opportunities for that product or service.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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