The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15 second commercial?
Answer to relevant QuestionsWhat are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers?What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or ...Why has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial, and explain whether or not this criticism is warranted.Direct marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing ahs been so effective. Do you think this trend will continue?
Post your question