The motivation of foreign channel members can proceed in essentially the same way as in the domestic setting. Analyze this statement in terms of basic approaches versus actual methods and procedures.
Answer to relevant QuestionsWhy is it so difficult for the channel manager to develop a truly optimal channel structure? Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of channel flows useful for a better understanding of channel management? Discuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management. Dunkin Donuts first entered the Russian market in 1996 using Russian franchisees. But after three years of sustaining heavy losses, Dunkin Donuts meat pies and liquor along with donuts and coffee! But by the spring of 2010, ...Procter & Gamble, the world’s largest producer of consumer packaged goods, has been very aggressive in its attempts to market its products in the international arena. But even this marketing colossus with all of its vast ...
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