The myriad specialty beers are but a fad. People will quickly tire of an expensive, strong-flavored beer.

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“The myriad specialty beers are but a fad. People will quickly tire of an expensive, strong-flavored beer. Much of it is just a gimmick.” Discuss.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 01:52 AM

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The myriad specialty beers are but a fad. People will quickly tire of an expensive, strong-flavored beer.

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Marketing Mistakes And Successes

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