The National Football League (NFL) does not permit players to wear logos of sponsoring brands. For discussion sake, let us assume that the NFL suspends its prohibition of players displaying brand logos on their uniforms. Now suppose that you are the event manager for a brand of your choice and you want to sponsor a specific NFL football player to represent your brand. What player would you sponsor and why? To justify your choice fully, you must describe your brand’s target audience and indicate the image you desire to associate with your brand.
Answer to relevant QuestionsExplain how your college or university uses marketing communications to recruit students. The following quote from an advertising executive appeared in the chapter in the section under key IMC feature #2: “At the end of the day, [marcom agencies] don’t deliver ads, or direct mail pieces, or PR and corporate ...What are the advantages of publicity compared with advertising? With thoughts of the GM Volt in mind, if you were the brand manager, what would you do to generate explosive self-generating demand? Considering just the workability component of the VIEW model, provide illustrations of several packages that, in your opinion, represent higher or lower levels of workability.
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