The new media discussed in this chapter have some distinct advantages over traditional media, but also have

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The new media discussed in this chapter have some distinct advantages over traditional media, but also have some disadvantages. Discuss some of the advantages and disadvantages of traditional and new media.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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The new media discussed in this chapter have some distinct advantages over traditional media, but also have

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While the Internet certainly has its advantages over other media it also has some disadvantage relat...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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