Question

The objective in the survey conducted in Example 12.6 was to estimate the size of the market segment of adults who are concerned about eating healthy foods. As part of the survey each respondent was asked how much they spend on breakfast cereal in an average month. The marketing manager of a company that produces several breakfast cereals would like to know whether on average the market segment concerned about eating health foods outspends the other market segments. Write a brief report detailing your findings.



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  • CreatedFebruary 03, 2015
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