The only real measure of a channel member’s selling capabilities is the sales achieved for the manufacturer’s product. Do you agree or disagree? Discuss.
Answer to relevant QuestionsDiscuss the rationale for including customer service and technical support capabilities of channel members as performance criteria. Midas Inc., best known for its automobile muffler repair business, provides its products and services through hundreds of franchised dealers throughout the U.S. Although Midas offers other auto services, such as brake ...Define the meaning and key points in the definition of “electronic marketing channels” and discuss the key points in the definition. Online channels provide consumers with 24/7 access to a vast array of products and services that can be ordered at any time at the leisure of the online shopper. But online channels can also be used to create a sense of ...Are there some downsides to franchise channels? What are they from the perspectives of franchisor and franchisee?
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