The operating and sales industry of hair removal is extremely competitive, FDA regulated, and demanding in the 20th Century. The message hair removal businesses convey about their products is vital for their success. Advertising the correct message is essential to attract new customers and intrigue existing customers with new ideas.

April 7, 2013

To: TRIA Beauty

From: Myself

Subject: Advertising Effectiveness

This report details my analysis and conclusions concerning TRIA Hair Removal Laser’s recent advertising and provides suggestions for improvements on key aspects needed to be profitable in the advancement of sales.

The Problem with the Current Advertisement Campaign

This advertisement published in the January, 2013 edition of Cosmopolitan magazine unfortunately does nothing to intrigue potential customers with the idea of seeking out laser hair removal. It does not directly speak of laser hair removal..

The usual reader of this advertisement is left assuming a totally different idea of a product based on the big picture of a woman in shorts walking her dog in winter and in the middle of a blizzard. Only until the reader discovers the small print and picture at the bottom, they then discover it is an advertisement for laser hair removal.