The owners of a seven-store drugstore chain want to sample shoppers of their chain and shoppers of

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The owners of a seven-store drugstore chain want to sample shoppers of their chain and shoppers of a competing chain so that they can administer a 10-minute questionnaire. Develop alternative sampling plans. Recommend one and defend your recommendation.
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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