The placement office at a university has hired you to assist it in determining the size of
Question:
a. Describe how you would select a sample of respondents to answer the question of starting salaries. Why would you use this particular sample?
b. What types of errors might you expect to encounter with your approach, and how would you control for them?
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Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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