The plaintiff, Lone Star Steakhouse, operates over 30 Lone Star Steakhouse & Saloon restaurants in the United States. The trademarks "Lone Star Café" and "Lone Star Steakhouse & Saloon" are owned by Lone Star Steakhouse. Clothing and accessories with the logo are sold in the restaurant. In 1991 the defendant, Alpha, opened a restaurant named "Lone Star Grill" in Arlington, Virginia. Alpha conducted extensive advertising in the Virginia and Washington, D.C., area. The advertisements featured coupons with the words Lone Star and a five-pointed star similar to the one used by Lone Star Steakhouse. Lone Star Steak- house operates four restaurants in Virginia and one restaurant in Washington, D.C. It testified that on several occasions customers presented coupons for Lone Star Grill. To prevent customer dissatisfaction, Lone Star Steakhouse would give customers free drinks, coupons, or meal discounts. Lone Star Steakhouse & Saloon brought a trademark infringement action against Lone Star Grill. How do you think the court decided, and why?
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