The PR Casebook on page 493 summarizes Carnival Cruise Line’s “public relations mess” when 4,000 passengers went without air conditioning or toilets for five days. How well do you think Carnival handled the situation?
Answer to relevant QuestionsMagazines such as People pay millions of dollars for exclusive photos of a celebrity couple’s newborn children. Are such payments justified? Why or why not?What are the basic purposes and functions of government relations?How does public relations at the local level differ from public relations efforts at the state and federal levels? What channels are typically used by federal and local officials to disseminate messages to the public?What kinds of “public diplomacy” efforts does the United States undertake to promote its way of life and foreign policy objectives? Name and describe some of the types of social organizations.
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