The pricing model for iTunes has been to price songs individually. Instead, Pandora opted to offer unlimited

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The pricing model for iTunes has been to price songs individually. Instead, Pandora opted to offer unlimited song playing for a monthly fee. Would Pandora's pricing model likely yield more profit than pricing songs individually?

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Managerial Economics A Problem Solving Approach

ISBN: 978-1133951483

3rd edition

Authors: Luke M. Froeb, Brian T. McCann, Mikhael Shor, Michael R. War

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Question Posted: Feb 13, 2014 09:46 AM

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The pricing model for iTunes has been to price songs individually. Instead, Pandora opted to offer unlimited

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The 099 per song pricing policy of iTunes does not capture the consumer surplus from people willing ...View the full answer

Managerial Economics A Problem Solving Approach

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