The quarterly sales levels (measured in millions of dollars) for Goodyear Tire are shown in Table P-13.

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The quarterly sales levels (measured in millions of dollars) for Goodyear Tire are shown in Table P-13. Does there appear to be a significant seasonal effect in these sales levels? Analyze this time series to get the four seasonal indexes and determine the extent of the seasonal component in Goodyear's sales.
Table P-13
The quarterly sales levels (measured in millions of dollars) for

a. Would you use the trend component, the seasonal component, or both to forecast?
b. Forecast for third and fourth quarters of 1996.
c. Compare your forecasts to Value Line's.

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Business Forecasting

ISBN: 978-0132301206

9th edition

Authors: John E. Hanke, Dean Wichern

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