The recent study by Ace Metrix found Papa Johns John Schnatter and Boston Beer Companys Jim Koch
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There are several reasons why CEOs such as Schnatter and Koch are as an advertising spokesperson First of all they have very pleasant personalities an...View the full answer
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Deborah Joseph
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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