Question

The senior management of Tungston Company has proposed the following three performance measures for the company:
1. Net income as a percent of stockholders’ equity
2. Revenue growth
3. Employee satisfaction
Management believes these three measures combine both financial and nonfinancial measures and are thus superior to using just financial measures.
What advice would you give Tungston Company for improving its performance measurement system?



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  • CreatedJune 27, 2014
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