“The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale.
Answer to relevant QuestionsIdentify the relevant population for the following research foci, and suggest the appropriate sampling design to investigate the issues, explaining why they are appropriate. Wherever necessary, identify the population frame ...Use of a sample of 5,000 is not necessarily better than having a sample of 500. How would you react to this statement? The McArthur Co. produces special vacuum cleaners for conveniently cleaning the inside of cars. About a thousand of these are produced every month with stamped serial numbers and stored serially in a stock room. Once a ...Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it? What is grounded theory?
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