The size of the audience watching the Super Bowl plays a major role in the price the

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The size of the audience watching the Super Bowl plays a major role in the price the broadcasting network charges for advertising. The following data show the average number of viewers, in millions, who watched previous Super Bowls, according to Nielsen. These data can also be found in the Excel file Super Bowl viewers. xlsx.

a. Construct a graph showing the average Super Bowl viewership over time.

b. Forecast the average number of viewers for the 2014 Super Bowl using a trend projection.

c. Calculate the MAD for this forecast.

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Business Statistics

ISBN: 9780321925121

2nd Edition

Authors: Robert A. Donnelly

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