Question: The sleeper effect implies that perhaps we should not worry
The sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate a source. Similarly, there is a saying in public relations that “any publicity is good publicity.” Do you agree?
Answer to relevant QuestionsDiscuss some conditions where it would be advisable to use a comparative advertising strategy. Think of a behavior someone does that is inconsistent with his or her attitudes (e.g., attitudes toward cholesterol, drug use, or even buying things to make them stand out or attain status). Ask the person to elaborate on ...Make a log of all the commercials shown on a network channel shows during a 2hour period. Assign each to a product category and decide whether each is as drama or argument. Describe the types of messages the ads use (e.g., ...1. Describe Cream Silk’s promotion within the context of the multi-attribute model. 2. Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition ...List at least three roles people play in the organizational decision-making process.
Post your question