The Sonic Travel Agency has not kept pace with the current boom in family vacation air travel
Question:
a. Sonic’s research department conducts a survey of past customers to determine their level of satisfaction with the agency’s service.
b. The Florida Bureau of Tourism sends travel agencies across the nation the results of a study describing the characteristics of winter vacationers to the state, including where and how long people tended to stay.
c. To get a better grasp of the problem, the president of Sonic examines the company’s annual reports for the past 10 years.
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