The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they wind up buying something. Some might argue that means you are selling out your friends (or at least selling to your friends) in exchange for a piece of the action. Others might say you are just sharing the wealth with your friends. Have you ever passed along names of your friends or sent them to a website such as hotmail.com? If so, what happened? How do you feel about this practice?
Answer to relevant QuestionsAre home shopping parties that put pressure on friends and neighbors to buy merchandise ethical? Name two dimensions that influence whether reference groups have an impact on an individual’s purchase decisions. What is an age cohort, and why is it of interest to marketers? The prominence of African American characters in video games containing violent story lines is all the more striking because of the narrow range of video games in which African Americans have been present over the years. One ...This chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree?
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