Question: The strategy of viral marketing gets customers to sell a
The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they wind up buying something. Some might argue that means you are selling out your friends (or at least selling to your friends) in exchange for a piece of the action. Others might say you are just sharing the wealth with your friends. Have you ever passed along names of your friends or sent them to a website such as hotmail.com? If so, what happened? How do you feel about this practice?
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