The successful practice of international public relations requires knowledge of a nations history and political sensitivities. It

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The successful practice of international public relations requires knowledge of a nation’s history and political sensitivities. It also requires a knowledge of proper manners and cultural sensitivity. What advice is given for business executives who travel abroad?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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