The table in the question reports various ratios for 2007 to 2011 for Qantas and Air New Zealand.
a. Given that the companies operate in the same industry, write a report explaining what the ratios suggest about the companies' operating, financing and investing activities?
b. If you were contemplating an investment in Qantas or Air New Zealand, identify what other information (non-financial) would assist your investment decision and why this information is important to you.

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2007 2008 2009 2010 2011 Air New Zealand Limited EBIT margin (%) ROA (%) ROE (%) Debt to equity (%) Net interest cover Current ratio NTA per shares (S) PER Price to book value (P/B) Qantas Airways Limited EBIT margin (%) ROA (%) ROE (%) Debt to equity (%) Net interest cover Current ratio NTA per shares (S) PER Price to book value (P/B) 2.53 2.70 3.98 4.69 5.50 9.91 79.69 3.04 7.69 6.59 6.22 13.62 79.23 18.87 1.32 13.82 84.02 6.53 83.44 0.81 14.73 5.75 1.18 1.15 5.25 0.73 12.48 0.74 11.56 0.61 0.81 7.34 4.93 12.69 81.91 74.72 7.21 4.62 12.95 72.54 (24.89) 0.74 2.79 7.90 1.00 1.57 2.50 10.41 2.27 1.76 3.01 2.28 4.26 3.96 0.90 3.96 15.90 4.16 0.93 10.41 29.22 0.79 2.93 29.14