The technology company that you work for wants to enter a foreign market for the first time.

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The technology company that you work for wants to enter a foreign market for the first time. The objective is for the firm to make a sustainable international investment that can create long-term competitive advantages and allow it to be recognized as important in the industry. Evaluate the opportunities available to your company by assessing the national conditions among leading emerging economies.

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Global Business

ISBN: 978-1133485933

3rd edition

Authors: Mike W. Peng

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