The telegraph, the telephone, television, satellites, the computer, mobile phones, and the Internet have all had an

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The telegraph, the telephone, television, satellites, the computer, mobile phones, and the Internet have all had an effect on how international business operates. Discuss how each of these communications innovations affects international business management.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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