The text mentionedin the context of discussing packaging ethicsthat an ethical infraction may occur when marketers package

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The text mentioned—in the context of discussing packaging ethics—that an ethical infraction may occur when marketers package store brands so that they look virtually identical to well-known national brands. What are your thoughts on this?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:39 AM

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The text mentionedin the context of discussing packaging ethicsthat an ethical infraction may occur when marketers package

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One point of view may be that similar packaging helps consume...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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