The Thanksgiving Day nonstop transcontinental experiment went fairly well, although customers and even flight attendants expressed some concern about the long, five-hour flight with no food and no entertainment. No one complained about the price.
Debate the two alternatives of going ahead slowly with the transcontinental plan with no frills, or adding a few amenities, such as some food, reading material, or whatever else might make the flight less tedious. You might even want to debate the third alternative of dropping this idea entirely at this time.