The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firmâ€™s failure? Why?
Answer to relevant QuestionsSome firms might find Uber to be an attractive acquisition candidate. Why would this be the case? What types of firms might be interested in acquiring Uber? Why do you think Intuit didnâ€™t create an online site similar to Mint.com, rather than spending $170 million to acquire Mint.com? If you were thinking about buying a franchise, write three questions that youâ€™d ask a franchise organization you were thinking about buying into as a direct result of reading this feature. Consider the Uptown Cheapskate opening profile. Suggest some co-branding relationships that Uptown Cheapskate might consider forming. For U.S. citizens, what are the main issues that should be considered before buying a franchise in a foreign country?
Post your question