The top five reasons new products fail are presented in Table 14.2. If Uber were to fail,

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The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm’s failure? Why?

TABLE 14.2 The Top 5 Reasons New Products Fail 1. The potential market was overestimated. 2. Customers saw the product as too


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