The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced

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The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced

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The use of common manufacturing components is not a new strategy General Motors has followed thi...View the full answer

Strategic Marketing

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