The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy.
Answer to relevant QuestionsIndicate how a fast-food chain can estimate the price elasticity of a proposed new product such as a new chicken sandwich. Discuss some of the ways that estimates of the costs of competitors’ products can be determined. Compare and contrast the role of promotion in an international public accounting firm with promotion by American Airlines. How and to what extent is the Internet likely to be useful in companies’ promotion strategies? Suppose you have been asked to evaluate whether a regional camera and consumer electronics retailer should obtain Internet space. What criteria should be used in the evaluation?
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