The U.S. Patent and Trademark Office require that a registered trademark or service mark be put into
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In marketing courses, you have learned or will learn about the importance of trademarks. As a marketing manager, you will be involved with creating trademarks or service marks for your firm, protecting the firm’s existing marks, and ensuring that you do not infringe on anyone else’s marks.
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Related Book For
Business Law Today The Essentials
ISBN: 978-0324786156
9th Edition
Authors: Roger LeRoy Miller, Gaylord A. Jentz
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