The vice president of marketing for a regional doughnut retailer say's We believe our customers exhibit high-involvement

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The vice president of marketing for a regional doughnut retailer say's "We believe our customers exhibit high-involvement buying behavior." Do you agree? Why or why not?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:17 AM

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The vice president of marketing for a regional doughnut retailer say's We believe our customers exhibit high-involvement

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No I dont agree with his statement because doughnu...View the full answer

Principles of Marketing

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