The Walt Disney Company is a diversified worldwide entertainment company with interests in ABC TV, ESPN, film production, theme parks, publishing, a cruise line, Infoseek, and the NHL Mighty Ducks. By using the Disney Web site, you can explore vacation options and get Disney’s latest financial information.

Please go to the Disney Web site at corporate.disney.go.com/investors/What is the Walt Disney Company’s key objective?

Go to Financial Information and click on the most recent annual report.

1. What are the key businesses of the Walt Disney Company? Identify whether you think the primary business activity is manufacturing, merchandising, or servicing for each key business segment.

2. Use the site map to find Financial Highlights. Identify the amount of total revenues and operating income for the most recent year. On which financial statement will you find these amounts reported? Is the Walt Disney Company a proprietorship, a partnership, or a corporation? How can you tell?

3. Use the Site Map to find Financial Review. What key business segment was the largest driver of operating revenue and operating income growth for the past year? Does this order surprise you? Explain why or why not.