The Web sites for Lenovo (China; www.lenovo.com), Nokia (Finland; www.nokia.com ), and Banco do Brasil (Brazil; www.bb.com.br,

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The Web sites for Lenovo (China; www.lenovo.com), Nokia (Finland; www.nokia.com ), and Banco do Brasil (Brazil; www.bb.com.br, click on ‘English’) contain substantial information about how these firms undertake corporate social responsibility (CSR). Visit each Web site and write a report in which you compare and contrast each firm’s CSR. Which firm appears most effective in CSR? How does the CSR of a bank differ from that of manufacturing firms such as Lenovo and Nokia? Lenovo and Banco do Brasil are based in emerging markets, while Nokia is in an advanced economy. What differences in the firms’ CSR orientations can you detect based on this distinction? Justify your answer.


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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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