Question

Then answer the following questions:
1. Are the supporting data consistent with ISPG’s claims? Perform an appropriate statistical analysis to confirm ( or discredit) the stated relationship between sales and the two independent variables of product shelf location and the presence of in- store OmniPower coupon dispensers.
2. If you were advising OmniFoods, would you recommend using a specific shelf location and in- store coupon dis-pensers to sell OmniPower bars?
3. What additional data would you advise collecting in order to determine the effectiveness of the sales promotion techniques used by ISPG?


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  • CreatedJuly 16, 2015
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