There are some dangers in concentrating product-market analysis only upon a firms specific brand and those brands

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There are some dangers in concentrating product-market analysis only upon a firm’s specific brand and those brands that compete directly with a firm’s brand. Discuss.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:57 AM

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There are some dangers in concentrating product-market analysis only upon a firms specific brand and those brands

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