There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.
Answer to relevant QuestionsDiscuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are some of the ways marketers can use mobile marketing as part of their IMC program.Many companies have maintained their same brand identity for years by keeping the same logos, packaging, and so on, while others have made changes. Give examples of companies employing both of these strategies and discuss ...Discuss the pros and cons of using an in-house agency. What are some of the reasons why companies might change from using an in-house agency and hire an outside agency?CRM is not new to marketers. However, the text shows that the definitions as well as the requirements of CRM have changed over the years. Explain the differences in the way companies employ CRM now versus previous years.Figure 22-4 describes three types of sales positions. Discuss each of these. Describe some of the industries in which each might play a more important role.
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