There has been controversy over the existence of subliminal advertising for quite some time. Explain why. Why

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There has been controversy over the existence of subliminal advertising for quite some time. Explain why. Why do you think this topic continues to hold so much interest?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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There has been controversy over the existence of subliminal advertising for quite some time. Explain why. Why

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Subliminal advertising is an intriguing concept The fact that someone could manipulate us without ou...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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