There is a discussion early in this chapter of the need to prepare for growth. What actions did Scott Norton and Mark Ramadan take that demonstrate their commitment to trying to fully understand growth and its ramifications for their firm?
Answer to relevant QuestionsLook at Figure 13.2, which shows the organizational life cycle. In which of these stages is Sir Kensington’s located? To what issues do Sir Kensington’s founders need to be particularly sensitive in this stage? Why might firms work hard to achieve a market leadership position? Why do you think SwitchFlops have been so successful? Draw lessons from several chapters of the book to formulate your answer. What is the difference between technological alliances and market alliances? Provide examples of both types of alliances and how they can increase a firm’s sales. Google reportedly offered to buy Groupon for $5 billion to $6 billion in November 2010—an offer that Groupon turned down. Why do you think Google wanted to acquire Groupon, and why do you think Groupon turned Google down?
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