There is some evidence indicating that people with visible tattoos are viewed more negatively than people without visible tattoos (Resenhoeft, Villa, & Wiseman, 2008). In a similar study, a researcher showed male college students photographs of women and asked the students to rate the attractiveness of each woman using a 7-point scale. One of the women was selected as the target. For one group of participants, the target was photographed with a large tattoo on her shoulder and for a second group her photograph showed no tattoo. The researcher plans to compare the target's ratings for the two groups to determine whether the tattoo had any effect on perceived attractiveness.