Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service representative. Briefly describe the problem, how the firm handled it, and what you think about the firm’s response. How could it have been improved?
Answer to relevant QuestionsWould it make sense for your school to have a person or group whose main job is to handle “customer service” problems? Explain your thinking. Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies. Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts—so that all of its promotion efforts result in an integrated effort. Describe the type of media that might be most suitable for promoting: (a) Tomato soup, (b) Greeting cards, (c) A business component material, (d) Playground equipment. Specify any assumptions necessary to obtain a ...Cite two examples of continuously selling above the market price. Describe the situations.
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