Think about exceptionally good and bad salespeople you have encountered as a shopper. What qualities seem to differentiate them from others?
Answer to relevant QuestionsDiscuss the concept of “time-style.” Based on your own experiences, how might consumers we segment consumers in terms of their time-styles? As more people enter virtual worlds, family decision making research may have to include our virtual partners (and children?) as well. Do you agree? How do you think consumer researchers could use a virtual world to help ...We can think of college students living away from home as having a substitute “family.” Whether you live with your parents, with a spouse, or with other students, how are decisions made in your college residence ...The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they wind up ...1. Evaluate the shopping experience at Jordan’s. Why is it so successful? 2. If Jordan’s were building a new location near colleges, what might they include in their stores to draw young customers? This case features ...
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