Think about the employee and about the community as stakeholders. For each, come up with four main value drivers, similar to the drivers for shareholder value displayed in Figure 15.11.
Answer to relevant QuestionsFind information about a small and medium-sized company from a developing country that is involved in business-to-business (B2B) marketing. Does the company have responsible business activities?Search online for a management decision for which a manager has been publicly criticized. Corporate scandals are interesting for this purpose. Use the responsible decision-making matrix in Table 2.5 to score decision ...Define and differentiate the following three terms unsustainable, sustainable, and restorative.Paraphrase the three decision areas of financial management.Describe a fictional or real responsible business activity and develop its SROI. Then think about ways to increase the SROI, based on the calculation and its results.
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